There are brand safety issues and pro-Nazi content on the platform

Last November, the White House condemned Musk's endorsement of what it called a "hideous" antisemitic conspiracy theory on X. Major companies such as Walt Disney, Warner Bros Discovery, and NBCUniversal parent Comcast paused their advertisements on his social media site. Advertisers have fled the site ever since Musk acquired it in October 2022 and reduced content moderation.

Hyundai pauses X ads over pro-Nazi content on the platform. NBC News report identified at least 150 Premium accounts on X posting pro-Nazis content. Hyundai's statement comes after a report identified 150 Premium account accounts on the site. Hyundai says it will continue to post ads on X until the end of the week.