Formula One team sponsorship with HP is a new title partnership with Ferrari

Ferrari has announced a new title partnership with HP, with the team officially to become known as Scuderia Ferrari HP and to debut a special livery at the Miami Grand Prix. Ferrari hasn't had a title sponsor since the Mission Winnow deal that ran ...

Ferrari has signed a multi-year partnership with HP, making the world's second-largest PC vendor the new so-called title sponsor of Ferrari's motor racing team, including for Formula One, the two companies said on Wednesday. Based on the agreement, for which no financial details were provided, the HP logo will make its debut on Ferrari's Formula One cars ahead of the Miami Grand Prix on May 3-5, when the team will start competing as Scuderia Ferrari HP, the companies said in a joint statement.