EU court adviser backs data privacy activist Schrems in Meta fight

Austrian privacy activist Max Schrems on Thursday received backing from an adviser to Europe's top court in his fight against Meta Platforms over personalised advertising based on processing of personal data. The adviser's opinion is non-binding, but judges at the Luxembourg-based Court of Justice of the European Union (CJEU), follow the majority of such recommendations. Schrems, who has repeatedly sued Meta for alleged breaches of the EU's privacy law known as the General Data Protection Regulation (GDPR), took his grievance to an Austrian court, saying he regularly received advertisements directed at homosexuals.

Austrian privacy activist Max Schrems on Thursday received backing from an adviser to Europe's top court in his fight against Meta Platforms over personalised advertising based on processing of personal data. The adviser's opinion is non-binding, but judges at the Luxembourg-based Court of Justice of the European Union (CJEU), follow the majority of such recommendations. Schrems, who has repeatedly sued Meta for alleged breaches of the EU's privacy law known as the General Data Protection Regulation (GDPR), took his grievance to an Austrian court, saying he regularly received advertisements directed at homosexuals.