May 1, 2024, 3:45 PM
Apr 30, 2024, 12:00 AM

Advertising watchdog bans Premier Inn ad for misleading pricing claims

Highlights
  • Premier Inn's ad promoting rooms 'from only £35 a night' has been banned by the advertising authority.
  • The Adverting Standards Authority found the pricing claims to be misleading as only a small percentage of rooms were available at the advertised rate.
  • In response to the ban, a higher percentage of rooms must now be available at the £35 rate.

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