NBA legend Michael Jordan adds his closest friends to the brand as it prepares for global expansion

Derek Jeter

American Hall of Fame baseball player and author Michael Jordan

American basketball player and businessman (born 1963) Serena Williams

American tennis player (born 1981)

Fox Business Network

May 2, 2024, 12:00 AM

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Derek Jeter, Serena Williams, other all-star athletes join Cincoro Tequila founders, including Michael Jordan

Michael Jordan's co-founded spirits brand, Cincoro Tequila, revealed new all-star athlete co-owners, including Derek Jeter, Serena Williams, Michael Strahan and more.

Yahoo! News

May 1, 2024, 8:53 PM

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NBA legend Michael Jordan adds ‘his closest friends’ Derek Jeter and Serena Williams to tequila brand as it prepares global expansion

Jordan cofounded the tequila brand in 2019 with four NBA team owners.

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