Nissan allows dealers to advertise vehicles below invoice price

Nissan dealers have too many cars in stock. They can now advertise discounts up to 10% off the invoice price. This is to help sell more cars and reduce the inventory. Dealers can even offer bigger discounts on some models, like the Nissan Armada, up to 15% off the invoice price. The goal is to increase sales because Nissan has more cars in stock than usual. This move can save Nissan a lot of money that would have been spent on rebates. Dealers are not very happy about this plan. They feel like Nissan is putting the pressure on them to sell more cars. Some dealers think Nissan should offer more incentives and marketing to help sell the cars instead of relying on dealers to do it. By letting dealers advertise lower prices, Nissan can sell more cars without having to give as many rebates. Nissan's financial results for 2023 showed a big increase in profit. The company wants to keep this momentum going in 2024. However, experts predict that sales might slow down this year. With excess inventory from 2023, now is a good time to get a good deal on a new Nissan. By passing some costs to dealers, Nissan hopes to keep its sales numbers up. This might mean less profit for dealers, but it can benefit Nissan in the long run.