May 13, 2024, 1:05 AM
May 13, 2024, 12:00 AM

The league is ready to take advantage of the rise of women's basketball

NBC News
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WNBA commissioner says league ready to capitalize on momentum: 'Our phones are ringing off the hook'

The WNBA stands on the precipice of a mainstream explosion — but the league must still get broadcast and other investment deals in place to build a stable financial foundation, according to WNBA Commissioner Cathy Engelbert.

NBC News
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WNBA Commissioner Cathy Engelbert on the meteoric rise of women’s basketball

It is shaping up to be the most high-profile season ever for the WNBA. And now the league’s Commissioner, Cathy Engelbert, wants to keep that excitement growing for years to come. But she recognizes there is still a lot of work to be done–in particular, on player salaries. NBC News’ Hallie Jackson has more in a special one-on-one with Commissioner Engelbert.

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