Reform UK leader Richard Tice provides 80% of party funding since 2021

Reform UK is having trouble with their election efforts because they don't have enough money and resources. The party has mostly relied on loans from their leader, Richard Tice, who has given about 80% of the funding since he took over in 2021. In a recent byelection, their candidate almost won against the Conservatives, getting 17% of the vote. The party hopes to get more donations from traditional Tory supporters as the election nears. However, Tice mentioned that running a strong campaign with the current funding is difficult. The party is spending much less than what other major parties spend before elections. Tice's company has been lending money to the party in small amounts. The party heavily relies on volunteers and has been short-staffed during recent byelections. Tice wants to have candidates in all constituencies for the general election, but they only contested 323 seats in the last council elections. Some major donors have stopped supporting the party since it rebranded from the Brexit party to Reform. Tice and another MP, Lee Anderson, have joined forces and are campaigning together. Tice is trying to make the party more known and has been improving his public speaking skills. He has been compared to Farage, but some say he is more difficult to work with. Tice still runs a property company while campaigning for Reform. He started working in the property industry after studying construction economics. The party now focuses on immigration and anti-net zero policies. Tice believes in a multi-ethnic Britain with a single British culture. He is open to having Farage back in a leading role for the general election.