May 14, 2024, 9:00 AM
May 13, 2024, 5:39 PM

WNBA stars collaborate with Skims for new underwear campaign

Highlights
  • WNBA stars including Cameron Brink and Candace Parker team up with Skims for a new underwear campaign.
  • The athletes showcase their toned physiques in pieces from the clothing company's Fits Everybody collection.
  • The collaboration aims to celebrate the launch of the new campaign and promote body positivity.
Story

Caitlin Clark, a former Iowa star, is creating a lot of interest in basketball. The WNBA Commissioner, Cathy Engelbert, mentioned that many people are calling about it. Clark will play her first professional game for the Indiana Fever on Tuesday in Connecticut. This game is expected to attract a lot of attention from the public. The game will be shown on national TV and the arena is already sold out. This could be the beginning of a new era for women's sports. Clark is known for her scoring skills, which have brought a lot of attention to women's college basketball. More people watched the women's basketball final than the men's for the first time. The WNBA is expecting a big TV deal next year. The league is hoping for more support from the sports industry and corporate partners in the future. The WNBA draft class includes players like Angel Reese and Caitlin Clark, who are not only talented on the court but also have a strong presence off the court. Kim Kardashian's brand SKIMS has partnered with the WNBA. Basketball stars like Candace Parker, Cameron Brink, and Kelsey Plum posed in SKIMS underwear for an ad campaign. This collaboration aims to promote women in sports and empower them. SKIMS announced that they are the official underwear partner of the WNBA. The basketball players showcased the Fits Everybody underwear collection in the campaign. Candace Parker, a three-time WNBA champion, expressed her excitement to be part of the campaign. The underwear is described as comfortable and stylish, suitable for various activities. The collaboration between SKIMS and the WNBA features basketball stars promoting inclusivity, representation, and women's empowerment. The campaign received positive feedback from fans and supporters. This partnership highlights the importance of supporting women in sports and promoting diversity and empowerment.

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