Meta's latest experiment borrows from BeReal's and Snapchat's core ideas

Meta is developing a feature for Instagram called “Peek’s” that would allow users to post authentic pictures that can only be viewed once. The feature borrows from BeReal's and Snapchat's core ideas. Snapchat popularized the idea of ephemeral content on social media.

Instagram is developing a feature called “Peek” that would allow users to post pictures that can only be viewed once.