Walmart promotes 'Pride Always' collection as Target struggles with earnings
- Walmart launches 'Pride Always' collection following Target's earnings disappointment.
- Walmart reports increase in sales and US traffic, contrasting with Target's missed estimates.
- Target faces backlash over previous Pride products as Walmart steps up with new promotion.
Walmart talked about their new Pride clothes on social media before Pride month. They said, "Pride Always is a reminder to lead with love." This happened after Target faced criticism for their Pride collection last year. Target had Pride displays for years, but last year, they added products that upset some people. This made some customers angry, and Target's sales went down. Target's CEO said they learned from this backlash. Walmart now has a new "Pride Always" collection with positive and colorful products. Bianca, who designed some items, wanted them to be uplifting. Walmart said they won't change their LGBTQ+ items, unlike Target. Walmart's CEO said they don't want to make political statements, they just want to sell things. Now, let's compare Walmart and Target's earnings to see what it says about shoppers. Walmart's sales went up by 3.8%, showing people like their deals. Their foot traffic also increased. On the other hand, Target's foot traffic fell by 1.9%. Target's online sales went up by 1.4%, with more people using services like in-store pickup and same-day delivery. Walmart said people want value and convenience. Both companies are trying to give customers what they want.