Burger King to launch $5 meal deal, sparking competition with McDonald's

Burger King plans to offer a $5 value meal deal to boost sales. This comes after a rise in fast-food prices that made budget-conscious customers hesitant. The $5 deal includes a choice of three sandwiches, chicken nuggets, fries, and a drink. Burger King's promotion is more generous than McDonald's $5 promo. The $5 meal will start before McDonald's offer on June 25. Burger King aims to attract more customers by providing value deals. Fast-food chains like Burger King, McDonald's, and Wendy's are introducing promotions to bring back customers who are cutting back on fast food due to high prices. Rising labor and food costs have led to menu price increases. Some states raised minimum wages, while the federal minimum wage remains low. Companies are trying to balance affordability and quality to retain customers. Wendy's has been offering value menus for a while, including the $5 Biggie Bag and breakfast combos. Wendy's focuses on providing good quality food at affordable prices. The competition among fast-food chains for market share drives them to offer more deals and discounts to attract customers. Overall, the fast-food industry is adapting to customers' needs for discounts and value meals. Companies like Burger King, McDonald's, and Wendy's are competing by offering promotions to keep customers coming back. The battle for market share pushes these chains to balance quality and price in their offerings.