Cape Cod businesses brace for influx of travelers over Memorial Day weekend

Margaritaville is opening in Hyannis this summer, which is their first location in New England. Some people are surprised by this change because the design of the hotel doesn't match the traditional Cape Cod style. The lobby has a big blue flip-flop statue and palm tree wallpaper, and the bedrooms have artwork of a parrot near a Maine lighthouse. The company's goal is to mix their brand with the local area. The hotel is close to an Olive Garden and in the center of Hyannis, which is a city. This type of design wouldn't be accepted in other Cape Cod towns like Chatham or Wellfleet. The 272-room Margaritaville might face challenges common to seasonal resorts, such as hiring and housing staff only during certain times of the year. The company believes that New England is a good fit for their brand because it offers escapism and a connection to the beach and sea. Despite concerns, Margaritaville Cape Cod could provide an affordable resort experience in a high-end market. Some people may not like the new style, but it could attract younger visitors looking for a fun and lively atmosphere. Memorial Day marks the start of the busy summer season on Cape Cod. Businesses like Pizza Barbone in Hyannis are preparing for an increase in tourists. AAA predicts that travel during Memorial Day weekend will be higher than last year, with many families choosing Cape Cod as their vacation destination. Local businesses are hopeful for a successful summer season as tourists begin to arrive.