May 30, 2024, 11:14 AM
May 29, 2024, 6:00 AM

Poll Reveals Waitrose Customers Loyal to Tories, While Other Supermarkets Shift Political Allegiance

Subjective
Highlights
  • Recent poll shows Waitrose has majority Conservative customers, while other supermarkets' shoppers switch to Labour.
  • Debate arises on whether grocery habits can indicate one's political leanings.
  • Shopping choices may reveal more about politics than previously thought.
Story

In a recent survey, it was found that a supermarket selling gooseberry fool and halloumi has the most Conservative customers. This means that most people who shop there support the Conservative party. On the other hand, the Labour party has gained a lot of support from shoppers at other supermarkets like Asda, Iceland, and the Co-op since the last general election. This shows that people who shop at these places are more likely to support Labour. The research also showed that the Reform party has become more popular than the Liberal Democrats in most supermarkets, except Sainsbury’s. Aldi and Marks & Spencer have the highest number of Green party supporters among supermarkets. This means that people who shop at Aldi and Marks & Spencer are more likely to support the Green party. Waitrose has always been seen as a supermarket for Conservative supporters. It is known for its high-quality products and posh image. The Liberal Democrats are trying to attract two main groups of shoppers: the traditional Tory voters who shop at Waitrose and young couples who have moved out of London to raise their families and shop at Marks & Spencer. The Labour party seems to be winning over more supermarket shoppers compared to the Conservative party. Most customers at leading supermarkets like Tesco, Sainsbury’s, Morrisons, Lidl, and Aldi now support Labour. Even at Waitrose, where the majority still supports the Conservatives, the gap has significantly decreased since the last election. The research suggests that the Conservatives are not doing as well as Labour in most supermarkets, except for a few like Marks & Spencer and the Co-op. The Co-op has many stores in areas where Reform party supporters live, which could explain why they have more shoppers who support this party. Overall, the research shows that people’s shopping habits can give an idea of their political preferences. The Labour party seems to be gaining more support from supermarket shoppers, while the Conservatives are facing challenges in retaining their support in these places.

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