Alexander Wang's Controversial Ad Campaign Features Celebrity Look-alikes

Alexander Wang made an ad with people who look like Taylor Swift and Beyoncé. They are not the real celebrities, but they are famous for looking like them. The ad is for a purse called the "Ricco," which is similar to a popular purse from Alexander Wang called the "Rocco." The use of look-alikes seems to be a way to give a new twist to an old design. Some of the look-alikes, like Paige Niemann and Ashley Leechin, have become popular on social media for resembling Ariana Grande and Taylor Swift. This has caused some fans of Grande and Swift to criticize them. Celebrity impersonators have been around for a long time, but with social media and technology, they have become more prominent and controversial. Celebrities like Grande, Swift, Beyoncé, and Jenner have not commented on the ad. Using someone's likeness for commercial purposes without permission can be a legal issue. In the past, Grande has taken legal action against a retailer for using a model that looked like her in a campaign. The ad featuring the look-alikes holding the Ricco purse was shared on Instagram. People had mixed reactions to the ad, with some finding it strange and others questioning the authenticity of the celebrities. Alexander Wang has faced controversy before, including allegations of sexual assault. Despite this, the brand continues to create campaigns that spark conversation.