Cracker Barrel is trying to win back customers by surprising them

Independent

Jun 3, 2024, 11:12 PM

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Here is how Cracker Barrel is trying to win back customers and boost revenue

The discounted dinner offering comes amid the company’s declining stock price

CNN

Jun 1, 2024, 8:00 PM

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Cracker Barrel is in a battle for relevancy. One of its solutions is surprising

Cracker Barrel CEO Julie Felss Masino recently gave a devastatingly frank assessment of the brand: “We’re just not as relevant as we once were.”

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