Jun 6, 2024, 12:00 AM
Jun 3, 2024, 6:29 PM

Dr Pepper surpasses Pepsi as the second most popular soda in the U.S

Highlights
  • Dr Pepper has overtaken Pepsi to become the second biggest soda brand in the United States.
  • Coca-Cola remains the top soda in America, with Dr Pepper moving up the market share ladder.
  • This shift in rankings reflects changing consumer preferences in the beverage industry.
Story

Dr Pepper has become very popular and is now tied with Pepsi as the second most liked soda in the United States. Coca-Cola is still the most popular soda. Dr Pepper has been around since the 1880s and has gained more customers over time. Recent data shows that Dr Pepper and Pepsi both have 8.3% of the soda market, but Dr Pepper is technically ahead. Coca-Cola is still in the lead with 19.2% of the market. Other sodas by Coca-Cola, like Sprite and Diet Coke, follow closely behind. Dr Pepper has gained popularity on social media, especially on TikTok, where people have been creating new drinks with it. One popular trend is mixing Dr Pepper with creamer, milk, and lime to make a "Dirty Dr Pepper." Another trend involves adding sliced pickles to the soda, creating a "Pickle Dr Pepper." Dr Pepper is owned by Keurig Dr Pepper, a company with many different beverage brands. The soda was first made in Waco, Texas, and is known for its unique flavor. Pepsi has been the second most popular soda for many years, but now Dr Pepper has taken its place. Dr Pepper has been slowly gaining more customers while Pepsi has been losing some. The soda market data from Beverage Digest shows that Dr Pepper now has 19.2% of the market, slightly ahead of Pepsi. Dr Pepper is known for its 23 flavors and has been growing in popularity as a spicy alternative to cola. Dr Pepper has a long history, starting in 1885 before Coca-Cola and Pepsi. While Coca-Cola and Pepsi focused on battling each other, Dr Pepper gained a loyal following in the American South. In the 1970s, Dr Pepper started marketing itself nationally as a unique flavor. Today, Dr Pepper continues to innovate with new flavors, like Dr Pepper Creamy Coconut inspired by TikTok trends. Even Coca-Cola has introduced new flavors to keep up with the trend. Pepsi, on the other hand, has a big focus on food brands like Quaker and Frito-Lay.

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