Jun 5, 2024, 12:20 AM
Jun 4, 2024, 6:40 PM

Rihanna's 'Fenty Hair' Launch Marks Billionaire Pop Star's Expansion in Beauty Industry

Highlights
  • Rihanna, the pop star-turned-beauty mogul, is set to launch 'Fenty Hair' on June 13.
  • The expansion into the hair care market is a strategic move with expectations of significant growth.
  • Rihanna continues to make waves in the beauty industry as she expands her empire.
Story

Billionaire Rihanna, known for her music and beauty products, is starting a new line of hair care products called Fenty Hair. This new addition to her brand will be available on June 13. The products are made to make hair stronger and healthier, but the specific items have not been revealed yet. Rihanna's beauty empire has made her very wealthy, with a net worth of $1.4 billion, ranking her as one of the richest self-made women in the U.S. The global market for hair care products is growing rapidly, expected to reach $107.5 billion by 2027. Social media and influencers play a big role in this growth, as people are becoming more interested in products that repair and strengthen hair. Rihanna's Fenty Beauty brand is well-known for its social media advertising, especially on platforms like Facebook, Instagram, and TikTok. Rihanna's success comes from her diverse beauty and clothing lines. She started Fenty Beauty in 2017 in partnership with LVMH, a luxury goods company. Her brand targets a wide range of audiences, including women of color and men. Rihanna has also launched skincare and perfume lines under the Fenty brand. She is also working on new music, promising fans an amazing album soon. Rihanna's latest project, Fenty Hair, shows her continued expansion in the beauty industry. She values changing her hairstyle and wants to help others do the same. Fans can expect the new hair care products to be available on June 13.

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