NBC partners with Celebrities to Promote Paris Olympics

NBC wants more people to watch the Olympics. They are bringing in famous entertainers and non-Olympic athletes to make the games more interesting. This is because not many people watched the last Summer Olympics in Tokyo and the Winter Olympics in Beijing. The network has the rights to broadcast the Olympics until 2032. They hope that by including popular and diverse personalities, like Snoop Dogg, they can attract a larger audience. The network found that people aged 26-40 want the Olympics to include more pop culture. So, NBC is adding singers like Kelly Clarkson and NFL legend Peyton Manning to host the opening ceremony in Paris. This ceremony will be held outside a stadium for the first time, along the Seine River. The host, Mike Tirico, believes this will make the Olympics feel like a cultural celebration, not just a sports event. NBC's goal is to keep viewers interested for all 17 nights of the Olympics. They want to create an event that combines sports, entertainment, and pop culture. By involving celebrities like Snoop Dogg, Peyton Manning, and Kelly Clarkson, they hope to achieve this. Megan Thee Stallion and Snoop Dogg have already attracted millions of views through their social media promotions. In summary, NBC is trying to make the Olympics more exciting by including famous personalities and infusing pop culture into the event. They want to appeal to a wider audience and keep viewers engaged throughout the games.