Taylor Swift fans cause earthquake in Edinburgh with enthusiastic dancing
- Tens of thousands of Taylor Swift fans in Edinburgh danced enthusiastically at her concerts.
- The city of Edinburgh felt the 'Taylor Swift effect' with fans injecting £77m into the local economy.
- The superstar also donated to a food bank charity during her stay.
Taylor Swift fans in Edinburgh created seismic activity with their energetic cheering and dancing during her three concerts last weekend. The 152-date stadium tour is set to become the most lucrative in music history, projected to make over $2bn by December. The Friday night concert was the most energetic, with fans causing the ground to move up to 23.4 nanometres. The seismic activity peaked during the song Ready For It? generating approximately 80kW of power. The movement was detected by monitoring stations up to 6km away. The impact of Swift's concerts in Edinburgh has been significant, contributing an estimated £77m to the local economy and boosting the city's global reputation. Plans are in place to introduce a visitor levy from summer 2026 to further benefit the city. The Swift effect also led to increased donations to charity and a surge in sales for a clothing brand worn by the singer.