Suella Braverman showcases new TikTok persona in preparation for General Election

Suella Braverman's new TikTok video, described as "cringey," has sparked confusion among viewers, with some questioning if it is a parody. The former home secretary is seen dancing to the 2006 hit 'Let Me Think About It' by Fedde Le Grand and Ida Corr in the video. Despite initial speculation, the video is real and part of her general election campaign, featuring Ms. Braverman holding a campaign sign with her name on it. The video, which has garnered tens of thousands of views, showcases her engaging with activists while maintaining a tongue-in-cheek tone. Some viewers praised her, while others, including activist Nick Lowles and former Downing Street director of communications Alastair Campbell, criticized the video as cringeworthy. Ms. Braverman's video on TikTok aligns with a popular trend on the platform, where she asks viewers who will vote for her on the 4th of July. The video features her strutting with Tory activists and has received positive and negative feedback on social media. Despite mixed reactions, Ms. Braverman's digital-first approach to campaigning has garnered attention, with over 300 followers on TikTok. Labour has also utilized TikTok for their campaign, with some videos gaining over 2 million views. However, they faced issues with copyright infringements, leading to the removal of a video featuring a clip from Harry Potter. Nigel Farage has been successful on the platform, amassing over 12 million likes for his content. Overall, the use of TikTok in political campaigns has become increasingly prevalent, with candidates leveraging the platform to reach a wider audience and engage with voters in new ways.