Former Brewdog CEO Launches Social Tip App for Influencers

BrewDog

multinational brewery based in Ellon, Scotland

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Highlights

James Watt, the former CEO of Brewdog, launched the Social Tip app for social media influencers.
The app promises cash rewards for followers who post reviews and become online personalities.
Developed alongside former Made In Chelsea star Georgia Toffolo, the app aims to turn anyone into an influencer.

Story

James Watt, former chief executive of BrewDog, has launched a new social media app called Social Tip for influencers. The app aims to empower anyone to become an influencer by sharing opinions and experiences about products with their followers. Watt, along with Thomas Matecki and Georgia Lee, plans to run the app, which will focus on authentic brand love and word-of-mouth marketing. The app is set to be available for download in the summer and has already partnered with brands like Dash water, Huel, and PureGym.

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