Clark vs Reese rematch sets new record with tickets priced at $9,000
- The upcoming rematch between WNBA stars Caitlin Clark and Angel Reese is anticipated to be the most expensive game in the league's history.
- Despite the league's financial struggles, fans are eagerly purchasing tickets for this highly anticipated game.
- The increasing popularity of Caitlin Clark has been driving more attention and revenue to the WNBA.
This weekend's WNBA game between Caitlin Clark's Indiana Fever and Angel Reese's Chicago Sky is generating record-breaking ticket prices, with the average cost at $253, the most expensive in WNBA history. The rivalry between Clark and Reese has garnered national attention and high TV ratings, with the most recent game being the most-watched WNBA game in 23 years. Clark's popularity has boosted ratings, with the NCAA women's basketball tournament title game she played in drawing nearly 19 million viewers. The WNBA has seen increased attendance and viewership, particularly among people of color and young fans. Despite these successes, the league is facing financial struggles, projected to lose $50 million this year. To capitalize on the popularity of star players like Clark, the WNBA is focusing on negotiating broadcasting rights and potential expansion to increase revenue. Expanding the league and securing a more lucrative broadcasting deal could help offset financial losses and ensure long-term sustainability.