Target's Biggest Sale Announced with Exclusive Membership Benefits

Walmart and Target are gearing up to compete with Amazon's Prime Day by launching their own sales events on July 16 and 17. Business Insider's senior retail reporter, Alexander Bitter, recently discussed the upcoming deals with CBS News. Target is introducing Target Circle Week, offering up to 50% off savings on thousands of items exclusively for Target Circle members. The event will run from July 7 to July 13, allowing members to access deals in-store, online, and through the Target app. To participate in Target Circle Week, customers must be Target Circle members, but signing up for the free membership is easy through the Target app or website. Members enjoy automatic discounts at checkout and can also opt for the paid Target Circle 360 membership at a discounted rate of $49, half the usual annual price. The event will feature a variety of deals, including up to 50% off select toys like LEGO and LOL Surprise, as well as discounts on kitchen and floor care products from brands like Keurig, KitchenAid, and Dyson. Additionally, Target Circle Week will include the brand's Deal of the Day promotion, offering exclusive one-day deals for members. For example, on July 11, members can enjoy a Starbucks Buy One Beverage, Get One 50% off deal in stores or through Drive Up. Target's press release provides further details on the event and the upcoming deals, enticing shoppers to take advantage of the savings opportunities during Target Circle Week. With these sales events, Walmart and Target are aiming to attract customers and compete with Amazon's highly anticipated Prime Day.