Artists lead decision to end US Army sponsorship at SXSW festival
- Over 80 artists boycotted the 2024 edition of SXSW festival, prompting the festival to sever sponsorships with the US Army and defense contractors.
- The decision to drop US Army sponsorship came after protests highlighting concerns over Palestine.
- The festival's move reflects the growing influence of artists in shaping corporate partnerships and social stances.
In a significant move, South by Southwest (SXSW) has announced the termination of its partnership with the US Army and defense contractor RTX Corporation for its 2025 festival. This decision comes in response to the withdrawal of over 80 artists from the 2024 event, who expressed concerns over SXSW's ties to the weapons manufacturer and sponsorship by the US army. The boycott was initiated by artist Ella Williams, known as Squirrel Flower, who highlighted her refusal to support entities profiting from war, particularly in light of the conflict in Gaza. Following Williams' statement, several other artists, including Proper, Mamalarky, and Eliza McLamb, also decided to withdraw from the festival, citing their stance against supporting organizations involved in warfare. The festival initially defended its partnerships while respecting the artists' right to free speech. However, the growing number of withdrawals prompted SXSW to reconsider its sponsorships, ultimately leading to the exclusion of the US Army and RTX Corporation from the upcoming edition. The decision to sever ties with controversial sponsors has been met with approval from those who have boycotted music festivals in the UK due to similar concerns over connections to arms suppliers. Groups like the Palestine Solidarity Campaign have highlighted financial investments by banks in such companies, prompting artists to take a stand against supporting events linked to these entities. The move by SXSW sets a precedent for other festivals to reevaluate their sponsorships and align with values that prioritize peace and social responsibility. The 2025 edition of SXSW is scheduled to take place from 7-15 March, with the festival emphasizing its commitment to creating a platform for artists that upholds ethical standards. By distancing itself from partners associated with weapons manufacturing, SXSW aims to foster an environment where art can flourish without being entangled in conflicts or supporting industries that perpetuate violence.