Corporate Archivists Preserve American Express History
- Ira Galtman and other corporate archivists document the history of American Express.
- They play a crucial role in preserving the legacy of the famous financial services corporation.
- Their work ensures that the rich history of American Express is carefully catalogued and maintained.
In a career spanning nearly three decades, archivist Galtman has meticulously chronicled the evolution of American Express from its origins as a stagecoach company in 1850 to its current status as a leading credit card provider. Galtman's work involves not only tracking the company's product changes but also ensuring a connection to its rich history. Having obtained a certificate in archival management from NYU, Galtman highlights the importance of preserving key materials that showcase American Express's role in significant events like the Civil War and its resilience during times of crisis such as wars and recessions. The archival process involves strategic decision-making on what materials to retain, given the vast amount generated each year. Galtman emphasizes the significance of demonstrating the historical precursors of a business, underscoring the value of understanding a company's journey and legacy. Through projects like showcasing American Express's involvement in historical events and crises, Galtman brings the company's past to life, inspiring a deeper appreciation for its heritage among stakeholders. One intriguing aspect of Galtman's work involves the use of sample names in advertisements, with CF Frost becoming a notable figure associated with American Express. This practice of utilizing sample names like Frost or John Smith in promotional materials reflects a common industry approach. Galtman's dedication to preserving and presenting American Express's history not only honors the company's legacy but also serves as a valuable resource for understanding its growth and adaptation over time. As an archivist, Galtman plays a pivotal role in bridging the past and present of American Express, showcasing how the company has navigated challenges and transformations to become a prominent player in the financial services industry. By delving into the archives and connecting historical dots, Galtman contributes to a deeper understanding of American Express's evolution and the enduring impact of its legacy on the business landscape.