Florida Panthers sign new broadcasting deal with Scripps Sports

In a significant development, the Florida Panthers have announced a new broadcasting deal that includes games on basic cable, satellite, and a team-branded streaming app set to launch in October for the 2024-25 season. Mark Zarthar, the Panthers' chief strategy officer, emphasized the aim to meet the growing demand for the team and the sport, citing a remarkable increase in attendance and youth hockey participation over the past decade. The team's recent victory parade, attended by an estimated 400,000 fans, reflects the heightened interest following their first-ever Cup win. The partnership, which follows months of deliberation by the Panthers, was prompted by Comcast's blackout of regional sports networks in South Florida, signaling an impending change. Diamond Sports Group, the previous telecast rights holder, mutually agreed with the Panthers to end their contract, expressing a commitment to sustainable operations. Plans for the Panthers' broadcasts, including graphic elements and a potential Spanish-language option, are still being finalized to enhance accessibility, particularly among the region's large Latino population. The new broadcasting agreement will offer over-the-air channels in key markets like Miami-Fort Lauderdale, West Palm Beach, and Fort Myers, enabling viewers to watch most regular-season games and first-round NHL playoff matches. Zarthar praised the partnership for its reach and success in other markets like Vegas, expressing confidence in the collaboration with the NHL, Diamond Sports Group, and Scripps Sports. The Panthers are optimistic about the upcoming season, buoyed by the positive reception and support from fans, as they continue to build on their recent successes and engage with a broader audience.