Woman shocked by high prices at El Pollo Loco drive-thru

In a recent viral TikTok video, a customer named Josie expressed shock and frustration over the significant price increase of a 12-piece Family Meal at an El Pollo Loco drive-thru. Josie highlighted that the meal, which used to cost $12.99, was now priced at $43.99, prompting her to opt out of making a purchase and prepare dinner at home instead. The video garnered attention from other social media users who shared similar sentiments about rising fast-food prices across the board. The price surge at El Pollo Loco is part of a broader trend among fast-food chains to combat inflation and adjust to changes such as the minimum wage hike in California. The company, like many others, has faced financial challenges, with a decrease in earnings from the previous year. Customers have expressed dismay over the escalating costs, with some resorting to boycotting fast-food establishments in response to what they perceive as price gouging. The menu at El Pollo Loco offers customers the choice of 8-piece or 16-piece Family Meals, with prices starting at $32.99 and $52.99 respectively. The company's decision to raise prices has been attributed to various factors, including economic conditions and regulatory changes. Despite the adjustments, some patrons have opted for more affordable options, such as $6.00 combos, or sought alternatives like purchasing chicken from grocery stores at lower prices. The impact of rising food prices extends beyond fast-food chains, as evidenced by a viral video showing a large grocery bill for feeding a family of six. The escalating costs have prompted individuals to rethink their dining choices and seek cost-effective alternatives. As consumers navigate these economic challenges, businesses in the food industry continue to adapt to changing market conditions while facing scrutiny over pricing strategies.