Jul 11, 2024, 5:05 AM
Jul 11, 2024, 12:00 AM

NewJeans Members Named Korean Tourism Ambassadors by Sports, Culture, and Tourism Minister Yu In-chon

Highlights
  • Members of NewJeans, a K-pop group, were named honorary ambassador for Korean tourism for 2024.
  • The South Korean Minister of Sports, Culture, and Tourism presented the group with a plaque during a ceremony in Seoul.
  • The group appeared on stage at a hotel in Seoul to interact with a mascot.
Story

In a recent event in Seoul, South Korea, the Tourism Minister, Yu In-chon, presented a plaque to the popular K-pop group NewJeans, officially appointing them as Korean Tourism Ambassadors. The members of NewJeans, including Hanni, Haerin, Danielle, and Minji, appeared on stage to accept the honor, showcasing their support for promoting tourism in the country. During the ceremony, NewJeans posed with mascots, further solidifying their role as ambassadors for Korean tourism. The group's presence and influence in the K-pop industry are expected to attract more international visitors to South Korea, boosting the country's tourism sector. The appointment of NewJeans as tourism ambassadors highlights the growing trend of using K-pop idols to promote cultural exchange and tourism initiatives. With their global fan base and social media reach, K-pop groups like NewJeans have become valuable assets in promoting South Korea as a desirable travel destination. As Korean Tourism Ambassadors, NewJeans will likely participate in various promotional activities and campaigns to showcase the country's rich culture, attractions, and hospitality. Their involvement is expected to contribute significantly to the government's efforts to attract more tourists and enhance the overall tourism experience in South Korea.

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