Lionel Messi to headline Copa America final at Hard Rock Stadium
- This weekend, the Copa America final will take place at Hard Rock Stadium in Miami.
- Lionel Messi is set to play before a sellout crowd, joining other sports stars who have competed at the stadium in the past.
- The event adds to the list of major events held at Dolphins' Hard Rock Stadium.
In a bid to transform the Hard Rock Stadium into a global entertainment hub, Miami Dolphins owner Stephen Ross has invested over $1 billion of his personal funds to revamp the venue. This weekend, the stadium will host the Copa America soccer final featuring Lionel Messi and Argentina against Colombia, adding to a series of major events that have graced the venue, including Formula 1 races and concerts by the likes of Taylor Swift. The stadium's transformation has attracted a diverse range of talents and events, making it a hotspot for sports and entertainment beyond just football. Tom Garfinkel, Vice Chairman, President, and CEO of the Dolphins and Hard Rock Stadium, highlighted the significant demand for events like the Copa America final, especially from the large Colombian and Argentinean populations in South Florida. The stadium's appeal has drawn in crowds from around the world, with Garfinkel emphasizing the goal of creating a top-notch fan experience for various events, not just football games. The success of hosting diverse events has led to an estimated 2 million fans expected to visit the stadium in 2024, marking the third consecutive year of reaching this milestone. The strategic vision to make the stadium a premier destination for global events has paid off, with the venue becoming a magnet for top talents and performances. Garfinkel's efforts to create a vibrant and engaging atmosphere have resonated with fans and visitors, driving the stadium's popularity as a go-to entertainment spot in South Florida. The blend of sports, music, and cultural events has solidified the stadium's position as a key player in the entertainment industry, attracting a wide range of audiences and boosting the local economy through increased tourism and revenue.