Sep 8, 2025, 12:00 AM
Sep 8, 2025, 12:00 AM
EU imposes €2.95 billion antitrust fine on Google
- The European Union imposed a €2.95 billion fine on Google for antitrust violations regarding its adtech practices.
- Google has been accused of favoring its own advertising services over competitors, leading to higher consumer prices.
- This case represents the fourth significant antitrust fine against Google, highlighting ongoing scrutiny of its market dominance in the EU.
The European Union recently imposed another significant fine on Google, totaling €2.95 billion, due to violations of antitrust laws pertaining to its online advertising services. This decision arises from complaints initiated by the European Publishers Council, which accused Google of consistently favoring its own advertising services, namely Google Ad Exchange (AdX), since 2014. The investigation began formally in June 2021, with a Statement of Objections issued to the company a year later, leading to this latest financial penalty.
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