Roto VR secures £2.5 million funding to enhance virtual reality gaming

In an attempt to capitalize on the growing demand for virtual reality (VR) gaming, British company Roto VR has secured nearly £2.5 million in funding from various investors including Pembroke VCT. This funding round marks the company’s second, backed by a combination of existing and new angel investors from both the UK and the US. Roto VR is well-known for designing the Explorer chair, which was launched globally just a month prior to this funding announcement. The Explorer chair is part of the 'Made for Meta' program and is designed to enhance the VR gaming experience significantly. The Explorer chair, which Roto VR launched globally, addresses common issues faced by VR users, particularly motion sickness. The company has developed innovative eye-tracking technology that aligns physical rotation with the user's gaze, creating a more immersive and comfortable experience for gamers. The chair is compatible with over 400 games and applications available in the Meta Horizon store, which is a substantial market for VR content. Roto VR's partnership with Meta, the owner of Facebook, highlights the significance of their product in the burgeoning VR market. They have already established sales agreements with prominent retail outlets including Argos, GameStop, and Selfridges, thereby expanding their reach into the gaming community. Elliott Myers, the founder of Roto VR, expressed excitement about launching the Explorer Chair with industry-leading partners after considerable product development and market research. The CEO of Pembroke Investment Managers, Andrew Wolfson, praised Roto VR's innovative approach in overcoming barriers to VR engagement, emphasizing that the Explorer chair exemplifies British innovation with a potential global impact. As the demand for enhanced VR gaming continues to rise, Roto VR is poised to play a prominent role in the industry, targeting an audience eager for improved gaming experiences.