Sep 7, 2024, 12:00 AM
Sep 7, 2024, 12:00 AM

NYFW 2023: Models Toss Mud at Collina Strada\"s Touch Grass Show

Provocative
Highlights
  • The Collina Strada show featured models engaging in playful activities like pushing lawnmowers and rolling in mud.
  • Notable attendees included Hayley Williams and Ella Emhoff, enhancing the event's appeal.
  • The show aimed to provide levity and creativity amidst current global challenges.
Story

During New York Fashion Week, Collina Strada showcased its collection titled "Touch Grass" in an East Village green space, transforming a grassy knoll into a unique runway. Models engaged in playful antics, including pushing lawnmowers and rolling in mud, which aligned with the collection's theme of embracing nature. The event featured notable attendees such as Hayley Williams and Ella Emhoff, adding to the show's star power. Creative director Hillary Taymour aimed to inject fun and levity into the fashion scene, acknowledging the overwhelming energy of current global events. The collection was designed to provide a sense of inner peace and gratitude amidst chaos, reflecting Taymour's desire to maintain a positive outlook. The show also highlighted the eccentricity that Collina Strada is known for, with models performing acrobatics and engaging in unconventional activities. Among the participants was 83-year-old Elizabeth Sweetheart, known as the Green Lady of Brooklyn, whose vibrant appearance captivated the audience. This inclusion of diverse models emphasized the brand's commitment to breaking traditional fashion norms. Overall, the "Touch Grass" show was a celebration of creativity and nature, offering a refreshing perspective during a tumultuous time. By merging fashion with playful elements, Collina Strada successfully created an engaging experience that resonated with attendees and showcased the brand's unique identity.

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