Hailey Bieber finalizes a billion-dollar beauty acquisition with e.l.f

In May 2025, Hailey Bieber finalized a significant beauty acquisition with e.l.f. that values her brand, Rhode, at $1 billion. This deal represents one of the largest celebrity beauty acquisitions in recent years, with estimates predicting Rhode's net sales to reach $212 million by March 2025. As part of the agreement, Bieber will take on the roles of chief creative officer and head of innovation, ensuring her involvement in the brand's operations moving forward. Despite the impressive valuation, details about the size of Bieber's stake in the business have not been disclosed, as her spokesperson has opted not to comment on the financial specifics. This ambiguity raises questions about the actual value that the celebrity’s brand brings to the table compared to traditional beauty brands. However, the deal is expected to further expand the reach and impact of Rhode, which focuses on inclusivity and innovative beauty solutions. The recent acquisition comes amidst discussions about the representation of women in powerful business roles. Statistically, women remain underrepresented among the top venture capitalists, with only 10 out of 100 listed on Forbes' annual Midas List. This highlights ongoing challenges in achieving gender equity in business leadership. While educational advancements, such as obtaining an MBA, may boost earnings for both women and men, they have not adequately addressed the persistent gender pay gap. In a related event, Coco Gauff, a rising star in tennis, made headlines for forgetting her rackets before a crucial match at the French Open. This incident serves as a reminder that even well-prepared athletes can face unexpected challenges. It underscores the unpredictability of competitive sports and highlights the mental pressures faced by athletes and business leaders alike. As Hailey Bieber navigates her new venture at Rhode, she embraces both the excitement and the uncertainties of her role in the beauty industry.