Elon Musk"s Twitter Acquisition Chaos in 2022 Revealed

In 2022, Elon Musk's acquisition of Twitter was marked by significant turmoil, as detailed in the new book 'Character Limit: How Elon Musk Destroyed Twitter' by Kate Conger and Ryan Mac. The authors, both technology reporters for The New York Times, explore Musk's unconventional management style, which he referred to as 'founder mode.' This approach proved ineffective due to his inexperience in social media management and reliance on a limited circle of advisors, which ultimately contributed to the platform's decline. The book also highlights a personal controversy involving Musk's family. It reveals that the name chosen for Musk's second child with musician Grimes was initially used for one of his twins with Neuralink executive Shivon Zilis. This incident caused public outcry and led to Grimes expressing her distress over the situation, which was exacerbated by the public nature of the name-change paperwork. Conger emphasizes that Musk's decision-making was influenced by a small group of advisors who lacked comprehensive knowledge about the challenges he faced in taking over Twitter. This limited perspective may have hindered his ability to navigate the complexities of managing a major social media platform effectively. The revelations in the book underscore the difficulties that can arise when a high-profile individual like Musk attempts to lead a significant company. The intertwining of his personal life with his professional endeavors illustrates the intense scrutiny public figures endure, further complicating their decision-making processes.