NHL introduces Spanish-language animated program for Stars vs Avalanche game

Today, the NHL is set to broadcast a unique Spanish-language animated program featuring the matchup between the Dallas Stars and the Colorado Avalanche. This event is part of an innovative approach by the league aimed at providing diverse viewing options to enhance fan engagement. The program will air at 2:30 p.m. on Max in the U.S. and on Sky Mexico in Mexico, highlighting the NHL's intent to reach a broader audience with its content. Utilizing advanced technology, the broadcast aims to provide real-time animated data visualization during the game. Each critical moment, such as shots, saves, passes, checks, and goals, will be animated using NHL EDGE Positional Data combined with Sony's Beyond Sports technology. This ensures that viewers gain a dynamic understanding of the gameplay, making it not just a game to watch, but a more immersive experience. The NHL has taken significant steps to promote creativity and technology in sports broadcasting, reflecting its commitment to evolving how fans consume hockey. David Lehanski, the NHL's executive vice president of Business Development & Innovation, expressed excitement about these groundbreaking animated data visualizations. He noted that such innovations are essential for growing the sport's popularity among existing and new audiences at local, national, and international levels. As the NHL incorporates more animated programming throughout the remainder of the 2024-25 regular season, fans are encouraged to engage more deeply with the sport. This new broadcasting format is part of the NHL's broader strategy to integrate modern technologies in sports entertainment, ensuring that they remain at the forefront of the industry while expanding their reach to diverse fan bases.