Sonos announces ‘breakthrough’ Arc Ultra soundbar and Sub 4

In October 2024, Sonos unveiled its latest audio products, the Arc Ultra soundbar and Sub 4, marking a significant advancement in home audio technology. The Arc Ultra, priced at $999, features the innovative Sound Motion technology, which enhances audio performance by providing richer and more immersive sound. This soundbar includes fourteen drivers, surpassing its predecessor, and is capable of delivering 9.1.4 output independently. Additionally, it offers improved dialog clarity and supports Bluetooth audio playback, a feature absent in the original Arc. The introduction of the Arc Ultra comes after Sonos faced challenges with its mobile app, which led to the postponement of product launches earlier in the year. The company has since focused on enhancing the app's performance, aiming to restore customer trust. Sonos CEO Patrick Spence expressed confidence in the app's quality, stating that it has reached a level that allows for the launch of new products. Alongside the soundbar, Sonos also released the Sub 4, a full-size subwoofer with a new matte finish. The company is positioning these products as part of a broader strategy to regain customer confidence and improve overall user experience. The upcoming app update is expected to restore 90 percent of the previous app's features, further enhancing the integration of these new audio devices. Overall, the launch of the Arc Ultra and Sub 4 signifies Sonos's commitment to innovation in audio engineering, with the company touting Sound Motion as a major breakthrough in the industry.