Mike Verdu Takes Bold Step into GenAI for Games at Netflix

Mike Verdu has announced a new role at Netflix as Vice President of Generative AI for Games, aiming to harness AI for transformative experiences in gaming. He highlights a creator-first vision that places creative talent at the forefront while utilizing AI as a supporting tool. Verdu reflects on his previous three years building Netflix Games, which saw over 100 games launched and a significant increase in user engagement. Upon reaching a certain scale, he opted to transition leadership to someone capable of expanding Netflix Games further. Verdu expresses excitement for the future of game development, comparing the current AI wave to a pivotal era of innovation in the industry during the 1990s, believing it will unlock extensive new capabilities for both large and small development teams.