Sirius XM appoints Wayne D. Thorsen as COO amid strategic changes
- Sirius XM Holdings Inc. announced Wayne D. Thorsen as its new Executive Vice President and Chief Operating Officer, starting December 16, 2024.
- Thorsen brings extensive experience from ADT and Google, where he spearheaded partnerships and innovation.
- His appointment comes as SiriusXM seeks to strengthen its digital content and technology strategy.
On December 10, 2024, in New York, Sirius XM Holdings Inc. announced the appointment of Wayne D. Thorsen as its new Executive Vice President and Chief Operating Officer. Thorsen previously held the position of Executive Vice President and Chief Business Officer at ADT Inc. since January 2023, where he was instrumental in driving business innovation and efficiency. Prior to his tenure at ADT, Thorsen played a significant role at Google as the Vice President of Devices and Services Business Development from May 2018 to January 2023. His experience at Google included overseeing key partnerships in the smart home ecosystem, which gives him a wealth of knowledge relevant to SiriusXM’s evolving technology landscape. Following the announcement, SiriusXM’s CEO, Jennifer Witz, expressed her enthusiasm about Thorsen's addition to the team, emphasizing the important role he will play at a critical time when the company is sharpening its focus on its core business of audio streaming and content distribution. SiriusXM's solid listener base of approximately 150 million demonstrates the growing demand for diverse audio content in the market, and Thorsen's expertise in aligning technology and business strategy is expected to enhance SiriusXM’s competitive stance. Thorsen's appointment aligns with SiriusXM’s mission to enhance listener experience through innovative solutions, spotlighting the company's commitment to delivering unmatched content amid a highly competitive audio entertainment landscape.