Meta Faces Backlash, Adjusts Ad Strategy in the EU

Instagram

photo and video sharing social network owned by Meta Platforms Facebook

American online social media and social networking service The Wall Street Journal

American business-focused daily newspaper European Union

political and economic union of 27 European states

Highlights

Meta is adjusting its advertising practices in response to EU regulations.
European users will soon be able to opt for less personalized ads that are full-screen and unskippable.
This change may negatively impact Meta's business, highlighting struggles between regulation and revenue.

Story

Recently, Meta announced a significant change to its advertising model in the European Union. This decision follows increasing pressure from regulators within the region who have opposed the concept of users having to pay to avoid personalized ads. As a result, starting soon, users of Instagram and Facebook in the EU will be offered the option of receiving full-screen and temporarily unskippable ads that are less personalized than what is currently available. Meta has indicated that this shift might adversely affect its business operations and overall revenue. The move reflects the ongoing tension between compliance with regulatory demands and maintaining profitable advertising practices.

Opinions

You've reached the end