Sep 9, 2024, 6:00 AM
Sep 9, 2024, 6:00 AM

Trump aide leads absentee voting initiative in Virginia

Highlights
  • Matt Braynard, a former Trump aide, is leading an absentee voting initiative in Virginia targeting Republicans.
  • The campaign includes sending out 54,000 mail pieces and 27,000 text messages to address concerns about absentee voting.
  • Braynard believes this effort will help increase participation among Republicans who are skeptical of mail-in voting.
Story

Matt Braynard, a former Trump aide known for his involvement in investigating the 2020 election, is spearheading an initiative in Virginia to encourage absentee voting among Republicans. This effort comes as many Republican leaders, including former President Trump, have begun to shift their views on early and mail-in voting since the last election. Braynard's campaign aims to address the skepticism many Republicans have regarding absentee ballots by promoting the convenience of signing up for permanent absentee ballots. The initiative involves sending out 54,000 mail pieces and 27,000 text messages to Republicans in Fairfax County, utilizing various messaging strategies to appeal to voters. Braynard believes that by making absentee voting more accessible, they can increase participation among those who traditionally oppose it. The first data collection from this experiment is expected in October, and it has garnered support from Virginia's Governor Youngkin. Despite his previous claims of voting irregularities, Braynard maintains that this absentee ballot initiative is distinct from those concerns. He emphasizes that ensuring access to early and mail-in voting is crucial for amplifying the voices of eligible voters. His organization, Look Ahead America, was founded to promote voter registration and turnout, reflecting his ongoing commitment to these issues. Braynard's dual role as a proponent of election integrity and an advocate for absentee voting illustrates the evolving landscape of Republican attitudes towards voting methods. This initiative could potentially reshape how Republicans engage with absentee voting in future elections, aiming to build trust and participation among their base.

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