PUBG: Battlegrounds announces collaboration with Aespa

On July 2, 2025, the popular battle royale video game PUBG: Battlegrounds, which has been available since its release in 2017, revealed its upcoming collaboration with the K-pop group Aespa. The announcement came via the official PUBG Twitter account, accompanied by a promotional image featuring the girl group. The promotional content showcased Aespa members holding a range of weapons, including firearms and a frying pan, aligning with the game's adventurous and combative theme. This collaboration is set to launch in two phases, starting with PC players on July 9 and followed by console players on July 17. The decision to collaborate with Aespa can be viewed as an effort by PUBG to tap into the growing popularity of K-pop and to appeal to a broader audience. Aespa has made a significant impact in the music industry recently, having released their first single of 2025 titled "Dirty Work", which hints at the group's rising star power and influence. The crossover between video gaming and K-pop has gained traction, with other games also engaging in similar collaborations. This trend not only provides unique experiences for players but also introduces the K-pop group to a different demographic. Fans of both the game and the music genre are likely to engage and show interest in the new content that combines elements from both mediums. As the date approaches, excitement is building within the gaming community as players anticipate the unique experiences and themed content that will unfold from this collaboration. PUBG: Battlegrounds aims to maintain its relevance in the fast-paced gaming landscape, while also capitalizing on the energetic and flashy appeal of Aespa to enhance player engagement and enjoyment.