Record-breaking Viewers for Paris Olympic Games
- Millions of viewers streamed the Paris Olympic Games.
- Viewership records were shattered for BBC and Peacock streaming platforms.
- The popularity of the games reached unprecedented levels.
August 12 (UPI) – The 2024 Paris Olympic Games have set new streaming records, attracting millions of viewers and surpassing previous benchmarks established during the Tokyo Games. BBC iPlayer reported over 9 million viewers, while BBC Sport recorded a staggering 218 million streams, significantly exceeding the 104 million streams from the last Olympics. BBC Director of Sport, Alex Kay-Jelski, highlighted the remarkable summer of sports, noting the emergence of new sports stars and unforgettable medal moments. Among the standout performances, Keely Hodgkinson's victory in the women's 800-meter run drew more than 9 million viewers, while Adam Peaty's silver medal in the men's 100-meter breaststroke captivated 8.5 million. Kay-Jelski emphasized the importance of BBC Sport's comprehensive coverage, which has successfully engaged audiences across various platforms. In the United States, NBCUniversal reported an average of 31.3 million daily viewers during the Games. The Team USA men's basketball final against France was particularly popular, peaking at 22.7 million viewers in its closing moments. This surge in viewership reflects the growing interest in Olympic sports and the effectiveness of multi-platform broadcasting strategies. Overall, the Paris 2024 Olympic Games have not only broken streaming records but also showcased the power of sports to unite audiences and celebrate athletic excellence on a global stage.