Wimbledon celebrates its long-standing strawberries and cream tradition
- Strawberries and cream have been associated with Wimbledon since the tournament's establishment in the 1870s, initially served at the All England Croquet Club.
- The dish was a common staple at various social events in Victorian Britain, with a significant consumption rate reported in the late 19th century.
- Today's year-round availability of strawberries contrasts sharply with the past, reducing the excitement once tied to the short strawberry season during Wimbledon.
Wimbledon, the prestigious tennis tournament in the United Kingdom, has a rich history linked to strawberries and cream that dates back to its inception in the 1870s. Initially, even before lawn tennis was introduced, the All England Croquet Club served this delightful dish to visitors. The tradition of serving strawberries and cream was widespread across various social gatherings in Victorian Britain, including garden parties and county cricket matches. A statistician in 1889 reported that Londoners alone consumed approximately 12 million strawberries daily during the summer months. Strawberries and cream were emblematic of summer, enjoyed during the specific seasonal window from late April to early July. However, the availability of strawberries year-round changed perceptions of the treat. With mechanical refrigeration emerging in households, people could now enjoy seasonal fruits at any time. Historian Susan Friedberg notes that this shift transformed our understanding of 'freshness' and altered expectations regarding food availability. In the modern era, strawberries and cream have overwhelmingly become a staple dessert available throughout the year, thanks to commercial growers who supply them globally. While attempts are made through media to rekindle enthusiasm for British strawberries as the season begins, the earlier excitement associated with strawberry harvesting has largely faded. The special buzz surrounding the dish during Wimbledon reflects a nostalgic connection to a more seasonal approach to food. This rich history captures the essence of cultural and culinary practices that have evolved over centuries. The Wimbledon championships, conducted in late June and early July, coincide with the peak of strawberries' harvest season. Historically, strawberries and cream were once a rarity, now they represent a key element of the Wimbledon experience. Dining on this iconic dessert during the matches conjures an earlier time when seasonal eating was the norm and when this favorite summer treat was about more than just the game, but rather a celebration of heritage and tradition.