TECNO launches #GoalTogether campaign in Riyadh for AFC Champions League

TECNO has launched the #GoalTogether campaign in Riyadh, coinciding with the kickoff of the AFC Champions League EliteTM on September 16, 2024. This initiative aims to inspire Saudi Arabian consumers to pursue their dreams while celebrating the spirit of the event. The campaign's brand film draws parallels between the competitive nature of sports and the aspirations of Saudi youth, showcasing a diverse range of individuals united in their ambition. The film highlights innovators, gamers, and women breaking barriers, reflecting the progressive spirit of Saudi Arabia's Vision 2030. This vision has led to significant economic transformation, enhancing the nation's international standing and consumer confidence. The campaign resonates with the relentless drive of the Saudi people, emphasizing their commitment to progress across various sectors. Laury Bai, TECNO's chief marketing officer, expressed the brand's understanding of the ambitious spirit of Saudi consumers. The campaign aims to bridge the gap between TECNO's brand ethos and the aspirations of modern Saudi Arabia. It serves as a continuation of TECNO's "Stop at Nothing" philosophy, which encourages users in emerging markets to push their limits in pursuit of excellence. Through this campaign, TECNO reinforces its position as a leader in the tech industry while inspiring young consumers globally. The #GoalTogether initiative not only celebrates the achievements of Saudi youth but also aligns with the broader narrative of national pride and ambition, fostering a sense of unity and motivation among the populace.