EU and US tackle big tech giants in ongoing battle

The European Court of Justice recently upheld a €2.4 billion fine against Google for favoring its own Google Shopping service, while Apple was ordered to repay €13 billion to Ireland for tax advantages. These rulings are part of a broader trend of increased scrutiny on major tech companies by both European and American authorities. The actions taken against Google and Apple stem from investigations initiated several years ago, highlighting the slow pace of regulatory processes. Google is currently appealing its August conviction related to its search engine practices, and the ongoing trial focuses on its advertising management tools. This legal landscape has been influenced by the changing attitudes of U.S. authorities following significant events like the Cambridge Analytica scandal. The Digital Markets Act (DMA) aims to expedite regulatory changes, but major platforms like Apple and Meta are expressing concerns about its implications for their AI services in Europe. As these legal battles unfold, the future of big tech in both regions remains uncertain, with potential for significant changes in how these companies operate.