Dec 7, 2024, 12:00 AM
Nov 29, 2024, 4:19 PM

Apple's 2024 MacBook Air price cut sparks shopping frenzy

Highlights
  • Cyber Monday shoppers in the U.S. benefited from significant discounts on various Apple products, particularly the MacBook Air.
  • Amazon offered the latest MacBook Air at a reduced price, making it an attractive option for consumers this holiday season.
  • Despite the discount, some critiques remain about the laptop not incorporating the latest Apple chip technology.
Story

In the United States, Cyber Monday 2024 featured substantial discounts on various electronics, including Apple's latest MacBook Air. Amazon kicked off its promotional sales on December 2, 2024, allowing consumers to take advantage of the price cuts, which dramatically reduced the price of the 2024 MacBook Air by £172, making it a popular choice for shoppers. This particular model is noted for its M3 chipset, 14-inch Liquid Retina display, and impressive battery life, which lasts up to 18 hours, making it both a powerful and portable option. The MacBook Air has been a consumer favorite for nearly two decades, often touted for its blend of functionality and elegance, especially among professionals and students alike. However, the timing of these discounts raises questions about Apple's broader strategy, particularly as they previously shifted focus to other devices like the iPad Pro, which received updated chip technology first. As a result, the MacBook Air has not yet adopted the latest advancements in silicon technology, causing some disappointment in tech circles. Nevertheless, positive reviews have highlighted that the recent upgrades to its design and performance still position it as a go-to device for many users, particularly those not requiring the absolute cutting-edge technology. Overall, the exciting deals available during Cyber Monday have reaffirmed the MacBook Air's ongoing status as a reliable and desirable laptop in today's market, despite some perceived technological lag.

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