Ethan Casson takes charge as president of the Dallas Mavericks

In the United States, on July 29, 2025, the Dallas Mavericks announced the appointment of Ethan Casson as their new president. This decision marks a significant shift in the organization as Casson fills a newly created position that aims to oversee daily business operations. Previously, he held the role of CEO for the Minnesota Timberwolves, Minnesota Lynx, and Iowa Wolves, bringing nearly a decade of experience and over 25 years in the sports industry to his new role with the Mavericks. Casson will report directly to CEO Rick Welts, who is currently focusing on the development of a new arena. Rick Welts expressed confidence in Casson's ability to lead the organization towards success both on and off the court. Additionally, Mavs Governor Patrick Dumont highlighted that Casson's leadership would be pivotal in building and maintaining a championship-caliber team for the franchise, which has a storied history and a passionate fanbase. The appointment comes at a critical time as the organization aims to enhance the overall game-day experience, particularly amidst the construction of a state-of-the-art arena in Dallas to be completed in the coming years. Ethan Casson, before his stint with the Timberwolves and Lynx, was also the Chief Operating Officer for the San Francisco 49ers, where he played a key role in developing Levi's Stadium. The significant naming rights deal established for Levi's Stadium is one of the largest in NFL history. His experience brings a wealth of knowledge that the Mavericks hope will contribute to their long-term strategy and fan engagement efforts. Casson’s induction into the New England Basketball Hall of Fame in 2013 and the Colby-Sawyer College Athletic Hall of Fame in 2015 further underscores his impact and recognition in the sports industry. This new appointment is positioned as an opportunity for the Mavericks to not only compete at the highest levels but also connect deeply with their loyal fans by providing a world-class experience on game days. Casson expressed his gratitude and excitement for this opportunity, indicating that he aims to steward the Mavericks towards a brighter future where they remain competitive and maintain a strong connection with their community.