Jilly Cooper's Rivals is reigniting passion in British bedrooms

In the UK, the Disney+ adaptation of Jilly Cooper's novel Rivals has significantly influenced interior design trends since its release in mid-October 2023. The series centers around competitive individuals vying for a local television franchise, set in the vibrant 1980s. While the show has drawn attention for its romantic storylines, it has inadvertently prompted a shift in how viewers decorate their bedrooms. Specifically, the trend report from John Lewis indicates that vintage maximalism has gained traction among shoppers, leading them to abandon Scandi minimalism in favor of more extravagant decor. The retailer noted a notable increase in sales of silk bedding, quilted throws, and other decorative elements that align with this revived aesthetic, fueled by the visual inspiration drawn from the show's characters and their lavish living spaces. Additionally, the resurgence of curtain tiebacks and bed valances demonstrates a broader movement toward embracing bold patterns and designs in home decor. This trend aligns with insights from You magazine, which emphasizes the importance of blending various patterns while maintaining a cohesive color scheme for a polished maximalist look. The success of Rivals has echoed throughout not just TV viewership but also the realm of interior design in Britain, marking a remarkable correlation between media influence and consumer behavior in home aesthetics.