Spotify launches global daylist: a personalized playlist for your day

Spotify has officially launched its personalized playlist feature, daylist, globally after initially introducing it to English-speaking markets in September 2023. This innovative playlist adapts throughout the day based on users' listening habits, providing a unique experience for both free and premium subscribers. The rollout includes support for 14 additional languages, expanding its accessibility to a wider audience. Countries such as Canada, the U.K., Australia, and New Zealand were among the first to experience this feature. The company reported that following the expansion in March 2024, a significant 70% of daylist users return weekly to engage with the playlist. However, Spotify has not disclosed the total number of users who have utilized this feature or the extent of music discovery it facilitates. Users can find daylist in the Spotify app under the 'Made for You' section or via a specific link on the web. The playlist title changes throughout the day, often featuring playful names like 'bedroom pop banger early morning' or '90s rave rainforest late night.' This dynamic approach is designed to keep users engaged and entertained, reflecting their listening preferences at different times. Spotify utilizes data from niche music and microgenres to curate tracks that resonate with users' tastes. To enhance user experience, Spotify allows users to save their favorite daylists by selecting the 'Add to playlist' option. This feature not only encourages exploration of new music but also enables users to retain playlists they enjoy, fostering a deeper connection with the platform.